Public store
B2C / Retail Pricing
General customers see retail pricing publicly and can check out normally without a trade account.
- Visible prices on product cards and product pages
- Standard promotions and retail discounts
- Regular online checkout
Shop retail products
Approved companies
B2B / Trade Pricing
Approved business clients log in and Shopify shows their assigned catalog pricing automatically.
- Wholesale or trade catalog pricing
- Quantity rules and case-pack ordering
- Payment terms and PO workflows where configured
Apply for B2B pricing
Key accounts
Special Contract Pricing
Strategic B2B clients can receive custom fixed prices, tier pricing, or location-specific catalog pricing.
- Customer-specific pricing for high-volume clients
- Direct company/location catalogs on Shopify Plus
- CSV import support for large price lists
B2B login